Matthew Williams founded 1017 ALYX 9SM in 2015, originally with a womenswear line, and then adding menswear in 2017. The brand now encapsulates ready-to-wear, as well as shoes, bags and accessories. Founded in New York City and now relocated to Italy ALYX merges cutting edge design with environmentally and human friendly ethos.
1017 ALYX 9SM uses sustainable qualities of the highest standards and holds a strong belief in social responsibility. The 1017 ALYX 9SM Code of Ethics promotes the ethical running of the brand, and is implemented across all areas of the company, in every country it operates in. Respect and understanding are at the core of the brand, as well as pioneering for eco-friendly fashion.
Matthew Williams draws inspiration from the New York skate and punk subcultures that he witnessed growing up. The overall aesthetic of 1017 ALYX 9SM is a blending of streetwear and high fashion, producing iconic bomber jackets, chunky shoes and distressed denim. ALYX accessories became hugely popular- their industrial styles seen on the likes of Kanye West. The cutting-edge designs have a utilitarian feel to them, witnessed in buckles featured on backpacks and shirts, and pockets decorating many of these contemporary garments. Highly important to 1017 ALYX 9SM is the quality of their craftsmanship. Advanced materials and techniques are used to produce every piece.
1017 ALYX 9SM has collaborated with many big names including Dior and Moncler. Working with Nike many times, the SS20 collaboration saw the creation of premium essentials. This featured a simple colour palette of black, grey and olive, and provided minimalistic designs in sweatpants, zip-ups and more, to create luxury everyday basics.
Online stockists of 1017 ALYX 9SM include Selfridges, End Clothing, Farfetch and Flannels, as well as the brand’s own website.