Adam Selman has had an impressive career, designing iconic pieces such as Rihanna’s ‘naked’ dress, which saw her covered in Swarovski crystals. With a background in costume design, Selman launched his eponymous activewear line in 2019. Adam Selman Sport is often shortened to ASS, reflecting the tongue-in-cheek nature of the brand, as well as the designer himself.
The Adam Selman Sport range boasts progressiveness in many aspects. First, inclusivity: the brand creates lines of unisex peices, and stocks sizes XXS to XXL. Second, sustainability: Adam Selman Sport core pieces are all made of recycled materials, and their packaging is 100% biodegradable. Forward-thinking and celebrating diversity, the brand creates pieces that are made for everyone to enjoy, for working out as well as for day-to day wear.
Bold and uplifting, Adam Selman designs are functional and performance-driven. Although wearable for more than just exercise, the range is of premium quality for activewear. Featuring all that could be needed for lounging and working-out, the collection includes everything from leggings and sweats to bralettes and sleep wear. Adam Selman’s signature playfulness is incorporated into the pieces through vibrant colours, daring animal print and crystal embellishments.
A collaboration with Pia Mia in 2020 saw the creation of a limited edition capsule collection, in celebration of the release of her new song ‘Hot’. The high-neck Cropped Muscle Tee was emblazoned with a graffitied ‘Princess’ slogan, deriving from Pia Mia’s own nickname. Fun and enticing, ASS x Pia Mia stayed true to the brand and proved very popular.
Adam Selman Sport designs can be accessed through their website, and through Harvey Nichols and My Theresa.