Lola Hats

Lola Ehrlich founded her luxury hat brand in the late 1980’s in New York. Having taken many courses in various crafts and sports over the years, Ehrlich found herself drawn in by the art of hat making after taking millinery lessons, and soon decided to pursue this interest as a business. So, at the age of 40, Lola Ehrlich founded Lola Hats, setting up a store in Manhattan where she sold on-of-a-kind hats designed and produced by herself. The success came fast, and soon the store was transformed into a wholesale business to cater to the demand of these artistic designs. 

Screenshot of

Each hat from Lola Hats is handcrafted from start to finish, mainly using vintage, age-honoured blocks, in the label’s Brooklyn studio. Unique and creative, Lola Hats is known for their dramatic extra-wide-brimmed styles which create the ultimate holiday feel. Designed to be thrown into a suitcase and worn at the beach for a lifetime, Lola Hats are playful and often eccentric, featuring chunky ribbons, straw pom poms and unexpected shapes. Elegant straw hats are met with raffia visors and classic fedoras. Whether looking to make a statement in a large-brimmed sun hat or searching for something more understated for the city, Lola Hats offers artisanal designs of exceptional quality and craftsmanship. 

Lola Hats collections can be purchased online through the brand’s online store.