Ralph Lauren founded his eponymous fashion brand in 1967. Beginning in New York City, Lauren began the collection with a range of men’s ties, releasing his first menswear line in 1968, named Polo due to his love of sport. Just one year later, Bloomingdale’s created their first in-store shop for the Ralph Lauren brand. The success continued, leading to the production of tailored women’s shirts in 1971 and a full womenswear line in 1972. Instantly recognisable across the world, the Ralph Lauren logo depicting a polo player was designed by tennis icon René Lacoste, and continues to feature across most designs. Just as iconic as the brand’s logo is their range of polo shirts which have proven timeless over the years. These were first introduced in 1977 and remain a mainstay in most wardrobes to this day.
International expansion and prosperity led to the creation of a number of brands under the Ralph Lauren Corporation label. Jack Becht is Creative Director for the majority of Ralph Lauren lines. Under these various brands, womenswear, menswear and kidswear are produced, as well as shoes, bags, accessories, fragrance and homeware.
Today, these lines include:
- Ralph Lauren Collection: For women, this line offers high-end, sophisticated designs with an ultra-luxurious feel, from tailored silk separates to floor length evening gowns.
- Purple Label: Following the same principles as Ralph Lauren Collection, Purple Label creates luxurious pieces for men, such as patterned suiting and sleek shirts.
- Double RL: This line features a vintage and utilitarian aesthetic for both men and women.
- Polo Ralph Lauren: Polo offers a relaxed, American aesthetic for the everyday- for men and women.
- Polo Sport Collection: Activewear designs for men and women, featuring colour block details and a retro appeal.
- Golf: Classic golf attire and accessories for men and women.
- Pink Peony: This collection supports charities focused on cancer research and support. 25% of all profits from these designs go to an international network of cancer charities.
Ralph Lauren has stores located across the world, and their collections can also be found online through the brand’s website. Selected lines are also available via House of Fraser, Harrods and ASOS.