Alexa Chung launched her clothing brand in her namesake in 2017. With a lifetime of interest in fashion, and many years spent front row at fashion shows, Alexa chung has built up an abundance of fashion and style knowledge. With this in mind, the London-based AlexaChung brand was born.
Chung’s vision is to ‘create clothes that people want to wear’. This is reflected in the wide range of clothing that the brand creates, producing a full wardrobe catering to almost any occasion. Creating casual pieces such as chunky knitwear, graphic tees and staple ankle boots, AlexaChung also offers pretty printed midi dresses, tailored trousers and smart fitted or oversized jackets. These functional, easy-to-wear pieces reflect the distinctive effortless yet chic style of Alexa Chung herself, which has been admired by many.
Drawing inspiration from music and eras gone-by, AlexaChung pieces are wonderfully idiosyncratic, in that they combine preppy and girly styles with retro and rock-chic traits effortlessly. Although the overall aesthetic is one made up of various styles, the collections are cohesive and culminate in a quintessentially British feel. Fun and playful designs are met with more classic and mature silhouettes, producing unique and desirable pieces for the modern woman.
AlexaChung designs can be purchased through the brand’s website, as well as through Net-a-Porter, Farfetch and Yoox.