Alexander Wang created his namesake fashion label in 2005 in New York, starting with a collection of unisex cashmere knitwear. From here, the fashion line was developed further, having created a full womenswear collection by 2007. Today, the brand encompasses menswear, womenswear, shoes and accessories. Their flagship store opened in 2011 in New York, with over 15 stores throughout the world opening since, with Beijing, Stockholm, Paris, London and Tokyo among key locations.
Having initially moved to New York for his studies, the Alexander Wang look is greatly inspired by the city, reflected in heavily urban designs and a streetwear feel. A sports-luxe aesthetic is combined with sleek and celebrated tailoring, creating a cool and grungy image overall. Although colour has been seen throughout some collections, most pieces are predominantly black, and a monochromatic palette is what the brand has been associated with. Refined yet undone styling provides easy wardrobe essentials and creates a uniform of urbanity.
In 2014, Alexander Wang collaborated with H&M, creating a line of affordable clothing and accessories for the highstreet store, with a cool, sporty feel true to the luxury brand, but at affordable prices. Collaborating with Adidas many times now, Alexander Wang has constructed various themes throughout these partnerships, such as a ‘Club Leisure’ theme which aimed to provide a futuristic range for both inside and outside of a club environment. This resulted in bold but wearable designs which were highly sought after.
Sold online on their own site, and through their stores across the world, Alexander Wang can also be accessed through Harrods and Farfetch.