With a long and interesting history, Aquascutum has remained a brand synonymous with classic British style. Launched in 1851, the label has stood the test of time for over a century. John Emary founded the brand, and opened a store on Regent Street, London, offering luxury menswear. By 1853, Emary had produced the first ever waterproof wool, which was then patented. This innovative fabric is what the brand came to be named after- Aquascutum is Latin for ‘watershield’. From here, the success was persistent, with the brand constantly catering to the highest of society. In 1897, a royal warrant was awarded to Aquascutum, and royalty became regular clients of the brand. In 1900, their womenswear range was introduced, proving a hit with British suffragettes. Over the years, Aquascutum has become a highly respected and trusted label, with customers of the highest calibre. The business remained family owned until 1990 and is currently owned by Shandong Ruyi, with Joanna Sykes as Creative Director. 

Screenshot of

Today, homage is paid to the heritage of the brand with classic designs updated to modern sensibilities. Producing mens and womens ready-to-wear, Aquascutum creates timeless and sophisticated pieces which exude quintessential British style. Polos, shirts and sharply tailored blazers are met with printed sweatshirts and tees. Refined dresses in classic silhouettes can be taken from day to night, while vibrant pleated blouses are perfect for the everyday. Known for their outerwear, Aquascutum still produces their iconic trench coats, a piece which will remain a wardrobe essential for years to come. Also famous for their suiting range, the brand still offers tailoring services in-store. 

With stores throughout the UK and China, Aquascutum is also available online through their own website.