Asics began in 1949, originally named Onitsuka Co., Ltd, manufacturing basketball shoes. The Japanese brand was founded by Kihachiro Onitsuka, and soon expanded their range to suit a variety of sports and activities. Renamed to Asics, the meaning comes from the acronym of a latin phrase: anima sana in corpore sano, which translates to ‘healthy soul in a healthy body’. Asics certainly designs with their name’s meaning in mind, producing revolutionary sportswear and becoming world-renowned for their innovative designs.
Used and celebrated by athletes worldwide, Asics collections are professional-grade products. Their running shoes are consistently seen as some of the best on the market, and modern technology provides the ultimate comfort and support, targeted to improve performance. On top of world-class footwear, Asics design fitness essentials for many sports, including clothing, outerwear and accessories. Running tops, high-performance leggings and functional backpacks- every design caters to exceed and enhance sporting expectations. With collections for men, women and children, Asics promotes and supports active lifestyles for all. Their designs cater to everyone, providing simple colourways, as well as bold brights and modern muted tones. Sleek and uncomplicated designs offer high functionality and an easy, wearable style.
Asics has stores in London, and can be accessed widely online. Their website can be used for purchase, as can Farfetch and Matches Fashion.