Founded in 2014 by Max Svärdh and Albin Johansson, Swedish brand Axel Arigato started its journey with the aim to shake things up amongst the fashion community. Rejecting the typical traditions of luxury fashion, the founders asked why and how we make things. From this, the structure of their brand and the way it operates is innovative. Axel Arigato engages with their customers directly to find out what they want, and the brand does not produce seasonal collections.
Beginning in the realm of footwear, Axel Arigato has since expanded to encapsulate ready-to-wear for men and women, plus accessories. Still most well-known for their sneakers, Axel Arigato produces couture-like shoes at a fraction of the price. The sleek designs are effortlessly cool and wearable, while luxurious in quality and craftsmanship. With subtle designs or more bold concepts, there is an Axel Arigato shoe for everyone. Axel Arigato clothing offers casual streetwear essentials in soft sweaters with graphic text or their classic bird motif. Made from organic cotton, the label produces an air of easy opulence. Whether in trainers or t-shirts, the clean-lined Axel Arigato look is modern and nonchalantly cool. The overall aesthetic is one of ‘polished athleticism’, inspired by contemporary culture.
With numerous stores throughout Europe, including cities such as London, Copenhagen and Stockholm, Axel Arigato collections can also be accessed through the brand’s online store. Their designs can alternatively be found online at Selfridges, Harrods and End Clothing.