Bogner was founded by husband and wife Willy and Maria Bogner. Willy Bogner was a German Nordic skier who competed professionally throughout the 1930’s. The couple launched their ski apparel brand in 1932, and by the 1936 Winter Olympics, the German national ski team were wearing Bogner designs. The label became a leader in sportswear, with Maria Bogner developing stretch pants in the 1950’s, popular amongst great names such as Marilyn Monroe and Jayne Mansfield. Willy Bogner Jr was also a celebrated skier, and the expertise of the family has always influenced collections, and continues to today.
Combining high-performance designs with fashionable style, Bogner presents clothing, shoes and accessories for men and women. With ski essentials such as goggles, helmets, jackets and leggings, we can expect quality design backed by years of superior ski knowledge. Functional and sophisticated, Bogner offers bold colourways, muted tones and monochromatic designs. Many Bogner designs can be enjoyed on and off the slopes- down jackets and chunky knitwear are wearable for the everyday, and will add quality pieces to a winter wardrobe. For the warmer months, light trousers and tees are available, as is a golfing collection which works for the sport and beyond. The stylish and sophisticated aesthetic produces cashmere sweaters, pleated trousers and simple polos, as well as performance-led, contemporary sportswear essentials.
Bogner collections are found widely online, through the brand’s own website, as well as through Net-a-Porter, Mr Porter, Harrods and Matches Fashion.