Cacharel was founded in 1962 by Jean Bousquet, with a line of womenswear. Instantly popular, Elle magazine featured the French brand just one year later in 1963. Collaborating with Liberty in 1965, Cacharel produced designs using beautiful floral patterns. This hyper-femininity is what the brand became known for. Another collaboration, this time with L’Oreal in 1975, produced a perfume for the brand. Anaïs Anaïs became an iconic fragrance, launched in 1978 and is still available to this day.
Cacharel produces women’s ready-to-wear, accessories, and fragrance for both him and her. Their clothing is recognised for its use of bright colours and elegant details, resulting in feminine and classically beautiful pieces. Much of their style is reminiscent of the 60’s, incorporating the history of the brand into the contemporary, through the use of floral fabrics and retro cuts. The outcome is true to the brand and its past.
Today, Cacharel is most widely known for their fragrances. The aforementioned Anaïs Anaïs was one of the first accessible perfumes, and adored by many. The fragrances produced by Cacharel embody a romantic and youthful spirit- ‘The brand of eternal state of youth’. There is a lightness to the scents, with the aim of empowering and celebrating young women in their freedom and independence. This aim continues in their modern fragrances, and their perfumes have remained iconic throughout generations.
Although still producing clothes and accessories, these are currently only available through the Cacharel online store. Fragrances by Cacharel are widely available instore and online through various department stores and chemists such as Selfridges, Harrods and Boots.