As avid skiers, Jane and Cody Seim bring their own expertise into the evolution of their ski wear brand, Cordova. Launched in 2016, the husband and wife partnership realised there was a gap in the market for skiwear which made women feel great. Jane herself was tired of the unflattering fits and colourways of skiwear at the time, so decided there was a need for modern ski essentials for women. The name of the brand comes from a slope-side town in Alaska, and each style from Cordova collections is named after some of the world’s best known snow-sport areas. 

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Having researched various ski styles throughout the decades, the founders adored the iconic styles of the 1960’s and ‘70’s. The fits were timeless and the styles were glamorous, and so this is where much of Cordova’s inspiration stems from. Snowsuits, jackets, sweaters and trousers are all designed to flatter, while remaining advanced in terms of protection from the elements. Feminine designs are sleek and modern, available in a range of colours to suit any taste and make women feel good whilst skiing. The Aspen style has proved most popular, made from a fabric which was originally created for NASA, designed to lock-in precious body-heat. Advanced materials combined with empowering design makes Cordova styles a go-to for many female skiers. 

On top of excellent design, Cordova places an emphasis on sustainability. Their collections are all BlueSign certified, which highlights the brand’s commitment to sustainable manufacturing. The materials used by Cordova are responsibly sourced from artisans in France, Italy and Switzerland.

Cordova designs can be purchased through the brand’s website, and through Matches Fashion, Lyst, Net-a-Porter and My Theresa