Emilio Pucci is an iconic name in luxury fashion. Having launched his eponymous fashion brand in 1947, the label became known for its flowing lines and fluid shapes, as well as their bold and beautiful prints. Pucci himself was nicknamed the ‘king of prints’, producing kaleidoscopic patterns, swirls and geometric forms which are distinctive of the label to this day. The Emilio Pucci brand is owned by LVMH and currently works with guest designers to uphold the principles of the fashion house while bringing new and refreshing outlooks to the label.
Emilio Pucci Beach continues the codes of the wider brand, using bright and joyful colour palettes and eccentric, signature prints. The vivid colours and delightful prints which the house is known for fit seamlessly into a resortwear context, evoking feelings of sunshine and tropical paradise. Emilio Pucci Beach is the ‘ultimate luxe swimwear brand’, producing everything from bikinis and cover-ups to kaftans and wrap-skirts. Lightweight materials for beach dresses and trousers fits the Emilio Pucci tradition of free and flowing shapes, making their resort-wear comfortable yet inimitably stylish. Worn by the sea or by the pool, Emilio Pucci Beach is colourful and lively, creating that holiday feel no matter the location.
Emilio Pucci stores are located throughout the world, in cities such as Rome, London and Miami. Their beachwear collections can be found online also, through the label’s website and through My Theresa, Farfetch and Matches Fashion.