Erdem is a London-based luxury womenswear brand, founded by Erdem Moralioglu MBE in 2005. The label seeks to make women feel confident through their designs which celebrate powerful femininity in a modern and distinctive way. 

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Dramatic and romantic, Erdem is known for their couture-level craftsmanship. Delicate, vintage-inspired floral patterns are seen in designs from dresses to skirts to trousers, creating a whimsical and traditional feel. Puff sleeves, flowing skirts and cinched-in waistlines create classically feminine silhouettes which have a glamorous and elegant appeal. From sweeping gowns to sophisticated midi-dresses, Erdem offers timeless garments to be treasured for a lifetime. Sharply tailored separates are met with characteristic detailing of lace accents, flared sleeves and bold patterns. The brand creates complimentary finishing touches in their accessories collection, from gold and pearl earrings to chunky headbands, to perfectly work with the label’s wider collection. 

With a boutique in London, Erdem designs can also be found on the brand’s website, and also through Matches Fashion, My Theresa and Selfridges