Gerolamo Etro founded his luxury Italian fashion house in his namesake in 1968, and to this day, the brand remains owned and managed by the Etro family. The four children of Gerolamo run the label, with Kean Etro as Creative Director of menswear, Veronica Etro as Creative Director of womenswear, and Jacopo Etro as Creative Director of accessories and homeware. 

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Etro has a distinctive and luxurious boho aesthetic which runs through all collections of the house. The brand is best known for their iconic paisley print which was developed in the 1980’s, taking inspiration from travels across India and North Africa. Paisley is met with other beautiful and intricate patterns across designs, using warm colour palettes to create unique clothing and accessories. Elegant silhouettes are created, with flowing dresses for women and sharply tailored separates for men. Fine silk, wool and leather is combined with expert craftsmanship to produce the artful and timeless designs of Etro. Their signature prints adorn swimwear, blazers and gowns, cross-body bags and opulent scarves. 

Etro boutiques can be found across the world, in locations such as London, Barcelona, Milan and Kyoto. Their collections can also be accessed online through the Etro website, and through Harrods, Farfetch and Matches Fashion