Erik Torstensson and Jens Grede founded the Los Angeles and London based brand, Frame, in 2012. The label began as a luxury denim brand, producing high-quality jeans in a variety of styles and washes. Though still best known for their jeans, Frame has expanded their range to include equally luxurious ready-to-wear collections for men and women, as well as bags and accessories.
With the aim of creating modern and versatile essentials, jeans was the logical place to start for Frame. Their denim has been seen on the likes of Kate Moss and Beyoncé, highlighting their commitment to impeccable fit and design. Skinny jeans and boyfriend styles have proven most popular for women, while straight leg and ripped design are favourites amongst men. Frame is increasing their environmental consciousness, with denim collections produced from recycled plastic, as well as using water-reducing dyeing processes. From light-wash shorts to oversize denim jackets, Frame is a go-to for first-class denim wear.
Aside from jeans, Frame produces classic and luxurious staples with a sleek and refined aesthetic. Relaxed cotton shirts and clean leather separates are timeless additions to any wardrobe. A ‘70’s inspiration is clear throughout collections both in silhouette and colour palettes. Using high-quality fabrics and applying the same dedication to exceptional cuts as seen in their denim collections, Frame offers an elevated daily uniform. All designs are handcrafted in LA for an expert finish.
With stores across the USA, Frame can also be found online through the label’s website, and through Net-a-Porter, Selfridges and Matches Fashion.