Expert tailors Georges Ribola and René Veyrat launched Fusalp, a luxury skiwear brand, in 1952. The brand was born in the French Alps, with the aim of producing high-end skiwear which combines style with technicality. Mathilde Lacoste is Creative Director of the brand, which was acquired by Sophie Lacoste, Philippe Lacoste and Alexandre Fauvet in 2014. 

Screenshot of fusalp.com

Bringing a modern edge to classic designs, Fusalp is best known for their skiwear, though also produces activewear, swimwear, shoes and accessories for men and women, as well as collections for children. Their urban collections also cater for the everyday, with wearable essentials with the same focus on style as the wider collections. With an emphasis on excellent tailoring, Fusalp produces clean lines and streamlined silhouettes, designed to flatter and provide both comfort and functionality. Dynamic materials are combined with traditional French elegance to create modern and adaptable garments. Collections are designed to be versatile, with sleek ski jackets and Merino wool jumpers in wearable palettes and pops of brights, perfect for the slopes or the city. Having designed for many Olympic teams over the years, Fusalp garments are equally high-performing as they are chic. Insulating base layers and technical padded jackets can be worn for many activities, while smart polo shirts and contemporary sneakers are perfect for day-to-day wear. 

Fusalp has numerous stores throughout the world, found in cities such as London, Paris and Saint-Moritz. Their designs can be found online on the Fusalp website, and through Selfridges, Net-a-Porter and Farfetch.