Husband and wife duo Ditte and Nicolaj Reffstrup launched Ganni in 2000. The Copenhagen-based womenswear brand has been accredited with creating ‘Scandi 2.0’, for their combination of the effortless Scandinavian style with a fun and vibrant aesthetic. Ditte Reffstrup is Creative Director of the brand, and is inspired by her Nordic heritage, designing pieces that she would like to wear herself and pieces that will make women feel confident.
Ganni is known for their eclectic and carefree approach to design. Each collection is playful and colourful, featuring vibrant prints and interesting details. A nonchalant, cool aesthetic is produced through graphic tees, animal print dresses and platform sandals, showcasing the label’s spirited style. Ganni is unserious and fresh, incorporating puff sleeves, gingham and stripes across designs, and clashing pattern and colour frequently and expertly. The brand avoids trends and works to instead create unique designs which celebrate individuality and will be adored for years to come. A strong sense of femininity is produced through floral prints, ruffle details and swishing skirts. Feminine silhouettes are met with boxy and oversize shapes to reflect a Scandi-heritage as well as a one-of-a-kind playfulness. From swimwear and knitwear to slip dresses and slouchy blazers, Ganni offers something for every occasion.
With stores in London, New York and Los Angeles, Ganni can also be found online via the Ganni website. Their collections are stocked by Net-a-Porter, Matches Fashion and My Theresa.