Genny was founded by husband and wife Arnaldo and Donatella Girombelli in 1962. The Italian label is named after the couple’s eldest daughter, and is renowned for their high-quality designs with a strong focus on tailoring. Earning respect and recognition for their impressive, refined designs, the label grew throughout the 1970’s, hiring the young Gianni Versace as Creative Director for a period. Since 2011, Genny has been owned by the Swinger International Group, with Sara Cavazza Facchini as Creative Director since 2013. 

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Producing women’s ready-to-wear, shoes, accessories and fragrance, Genny has evolved since its conception in the 1960’s. Continuing the main principles of the house which centred on supreme quality and craftsmanship, Sara Cavazza Facchini has injected a new femininity to the label. Flowing lines and classic silhouettes produce timeless elegance and ladylike sophistication. Modern textures and unique prints create chic and polished collections, featuring everything from gingham peplum tops to sequined gowns. Bodycon dresses in a range of colours, silk blouses and tweed jackets provide everything needed for an elegant and tasteful wardrobe. All collections are exclusively made in Italy, in-keeping with the brand’s commitment to impeccable cut and quality.

With stores in Rome, Milan and Montenegro, Genny is also available online via the brand’s website.