Grlfrnd is a part of the Revolve label, sitting as an in-house denim offshoot of the popular online clothing store. The line was launched in 2016 in Los-Angeles, with the intention of designing jeans which look great and offer a superior fit. Each style is named after some of the most iconic models of past and present, including the ‘Cindy’, ‘Naomi’, and ‘Kendall’.
The label is influenced by vintage denim styles, looking at the washes and wear of classic, retro denim. Each design is created and produced in Los-Angeles and boasts an effortless Californian appeal. Grlfrnd jeans are easy to wear with a laid-back and cool aesthetic, designed to be dressed up or down for a variety of occasions. Styles from straight-leg and boyfriend jeans to skinnies and flares offer a fit and design for everyone, in a range of washes. Distressed details highlight the vintage appeal of Grlfrnd denim, while keeping designs interesting and modern. As well as figure-flattering jeans, the brand caters for wider denim needs, such as jackets, shorts and mini-skirts with modern tailoring and fashionable fits.
Produced by Revolve, Grlfrnd collections can be found on the Revolve website. Their designs can also be accessed through Net-a-Porter, My Theresa and Selfridges.