House of Flora was founded in 1996 by Flora McLean. The label produces avant-garde headwear and accessories inspired by modern art, surrealism and constructivism.
The brand produces bespoke designs as well as a ready-to-wear collections of hats and accessories. House of Flora is known for their contemporary, experimental designs, incorporating unexpected materials not traditionally used in millinery. This has included leather, fibreglass, perspex and felt, and the label’s most famous design is arguably their PVC beret. Always unconventional, House of Flora collections are regarded as ‘part fashion/ part art’, using sculptural shapes to create innovative designs. Bold-framed sunglasses and plexiglass spiral hats are met with colorful visors and cat hats.
House of Flora designs can be found on the brand’s website.