Founded in 1924 by Hugo Boss in Germany, the fashion house in his namesake is now one of the biggest German clothing brands. Hugo Boss began as a brand creating general purpose clothing, of which the company is now regretful. During the 1930’s, Hugo Boss produced and sold Nazi uniforms, using forced labour in their factories. In 2011, the Hugo Boss group released a statement expressing ‘profound regret to those who suffered harm or hardship at the factory’.
Following the death of Hugo Boss and the end of the war, the brand began producing men’s suits, of which they are best known for today. Since then, a fragrance line, womenswear line and children’s clothing followed. The company is now under ownership of Valentino and Marzotto. Ingo Wilts is Creative Director for menswear, with Jason Wu for womenswear.
Now a major global fashion house, the Hugo Boss offering is expansive, producing menswear, womenswear, children’s clothing, fragrance, accessories, footwear and eyewear. Within these clothing categories, the range is vast, creating everything from special evening attire to modern athleisure. Hugo boss is ‘synonymous with modern luxury’. Their formal wear which the house is reputed for is still at the centre of the company, but with its contemporary outlook on fashion, Hugo Boss collections now serve a multitude of needs. The aim of the house is to provide everything that modern men and women would require. Signature tailoring and premium fabrics can be expected throughout all collections.
Today, Hugo Boss is split into two entities, HUGO and BOSS. Within these sub-brands are both menswear and womenswear. BOSS provides a more classic wardrobe, centring on timeless quality and elegance in both its business attire and casual clothing. Refined and immortally sophisticated, BOSS caters for those looking for sharp and chic looks. HUGO gives a more youthful and playful aesthetic, presenting fashionable accents for trendsetters in patterned shirts and dresses and printed tees. A cool take on the classic and classy principles of Hugo Boss, this is a fresh perspective on decades of design.
Hugo Boss has hundreds of stores located throughout the world, and concessions in many department stores. They can be found online through their own site, as well as from Harrods, Very, John Lewis, Selfridges and Farfetch.