J. Brand

Co-founders Jeff Rudes and Susie Crippen established J. Brand in 2004. The premium women’s denim label is based in Los-Angeles and is owned by the Fast Retailing Group, with Crippen as Creative Director. 

J. Brand is known for their role in pushing skinny jeans to the forefront of fashion, their iconic Maria style gaining cult-status for its high-waisted, skinny fit. The brand places strong emphasis on creating the perfect cut and fit to any jean, designed to flatter and act as versatile wardrobe staples for life. Classic styles are met with on-trend cuts, meaning that J. Brand collections span skinnies, flares, straight leg styles and cropped designs. Simplistic styles are given modern twists such as distressed detailing and metal embellishments. Each style is produced in a range of washes, from sleek dark hues to more casual light denim. Producing essential denim of the highest quality, J. Brand jeans are refined and modern. 


Available widely online, J. Brand collections can be purchased through Net-a-Porter, Selfridges and Harrods.