Datuk Jimmy Choo, previously creating bespoke shoes in London’s East End, founded his luxury shoe company, Jimmy Choo in 1996. Sandra Choi, Choo’s niece who had been studying fashion at Central St Martins, joined the brand as Creative Director, of which she is still in position today. Jimmy Choo is now internationally recognised, with extremely high profile clientele adoring the brand throughout the years, such as Diana, Princess of Wales. In 2001, Datuk Jimmy Choo left the company, and it is now a part of the Capri Holdings group.
Having been with the brand from the start, Sandra Choi as Creative Director is able to create shoes and accessories in line with the original vision. Jimmy Choo creates luxurious pieces with signature glamour and attitude. The focus of the brand has always been on women’s shoes, though it now also encompasses men’s footwear, as well as accessories and fragrance. Jimmy Choo style can be seen as an example of high quality Italian craftsmanship, blended with British refinement. Although the pieces are timeless, they can be statement too, incorporating lavish details with sleek shapes. Playful prints and embellishments join classic designs, resulting in a polished yet flirtatious feel. Known for their high-heeled designs, Jimmy Choo offers casual shoes too, without sparing the glamour. Men’s shoes range from casual and classic to dressy and impressive. Jimmy Choo also presents the option of a made-to-order service, for the most important shoe for the most important of events.
Jimmy Choo is available in over 200 stores, both department store concessions and boutiques of their own, worldwide. They can be found online through their own website, and through Selfridges, Farfetch, Net-a-Porter and Harrods.