Keren Longkumer and Valerie Quant were both studying footwear design when they met in 2011. The duo were instantly aware of their similar tastes in terms of design, favoring unconventional forms and appreciating a close attention to detail. From here, the designers decided to launch their own luxury footwear label, LOQ, the name of which combines letters from the surnames of both women.
Founded in 2011, each style is designed in Los Angeles and produced in Spain. The label draws inspiration from both designers’ backgrounds, taking the laid-back style of California, where Valerie is from, and combining this with Keren’s Indian heritage for influence in colours and textures.
Producing shoes, bags and wallets, LOQ has a minimalist and contemporary aesthetic. The brand looks to ‘redefine classics for the modern day woman’, which can be seen in their timeless yet refreshing take on footwear staples. Each design is simple and easy to wear, allowing for versatility- styles can be dressed up or down and worn for many occasions. Neutral colour palettes are intercepted with the occasional summery bright, offering optimum wearability from season to season. From boots to heels to sandals, high-quality leather is used, creating longevity and comfort which is important to the brand. With minimal detailing, the elegant shapes of sleek ankle boots, tie-detail sandals and thin-strapped heels speak for themselves. The impressive nature of LOQ designs lies in their simplicity which makes a statement of its own.
LOQ collections can be accessed through the brand’s online store.