LoveShackFancy was founded by Rebecca Hessel Cohenin in 2013. Cohenin decided to begin creating her own designs after struggling to find bridesmaids dresses which fitted the style which she was looking for. From here, the founder and Creative Director began hand-dying fabrics from home, and soon launched her own label. Inspiration is drawn from Rebecca’s travels and also from vintage styles, to create the luxuriously bohemian aesthetic which the label is now known for. 

Screenshot of

Producing ready-to-wear for women and girls, LoveShackFancy also offers homeware and bridal collections. A romantic and whimsical style is seen from outerwear and skirts to pyjamas and accessories. Designs feature beautiful detailing, seen in crochet trimming, ruffles and puff sleeves. Feminine silhouettes are met with ditsy floral prints and intricate lace to produce exquisite designs. LoveShackFancy is best known for their effortless and distinctive dresses. From longline dresses in broderie anglaise to breezy cotton sun dresses, each style is easy and elegant. Soft colour palettes adorn chunky knits and beach dresses alike, producing a wardrobe for all year-round. Bridal collections follow the same romantic aesthetic, creating intricate designs of crisp whites, lace detailing and head-turning silhouettes. Whether on the beach, in the city, or heading to an important event, LoveShackFancy is consistently elegant, retro and unique.

LoveShackFancy has stores located throughout the USA, from New York to Los Angeles to Dallas. Their designs can also be found online through the label’s online store, as well as through stockists Net-a-Porter, Harrods and My Theresa.