Missoni Mare

Missoni is an iconic fashion brand, founded in 1953 by husband and wife Ottavio and Rosita Missoni. Beginning with knitwear, the label has continuously expanded, now incorporating beachwear under the Missoni Mare line. As a family-run business to this day, Margherita Missoni, the founder’s granddaughter, helms the luxury swimwear line. 

Screenshot of www.missoni.com

The wider Missoni brand is known for their signature colourful patterns, most notably the zigzag print which has proven popular for decades. This instantly recognisable pattern of course features throughout Missoni Mare collections, seen across bikinis, swimsuits and beachwear, creating colourful and timeless pieces which exude elegance. Watercolour hues and summery shades evoke holiday nostalgia, from zigzags to stripes to abstract prints. Swimwear features classic silhouettes, paired perfectly with dainty crochet dresses and shimmering kaftans. For easy elegance by the beach or pool, flowing wide-leg trousers and embroidered mini-dresses can work from day to night, proving the ultimate go-to holiday staples. Whether in a striking bikini or a fluid beach skirt, Missoni Mare stays true to its heritage and offers beautiful designs in vivid colours which will be reached for year on year. 

Missoni Mare collections can be accessed online via the Missoni website, and through Matches Fashion, Farfetch and My Theresa.