Moncler was launched in 1952 by René Ramillon and André Vincent, originally selling tents and sleeping bags, then venturing into clothing with the iconic down jacket. Now owned by Remo Ruffini, the brand brings its functional pieces into a modern light.
‘One house, different voices’
Exemplifying Moncler’s cutting-edge approach to design is the Moncler Genius project. Launched in 2018, this is a revolutionary way of creating fashion. It is based on the notion of not one Creative Director, not one season, and not one collection, but instead a series of drops created by different designers who can use their individuality to reinterpret the brand. These capsule collections are limited edition, and hold the Moncler down jacket at the centre of their designs, from which other pieces can be created. Expressive and varied, the pieces have celebrated creativity and up-and-coming talent, as well as collaborating with big names such as Hiroshi Fujiwara and Simone Rocha. Each time, designers have merged their own interpretations of Moncler with their own identities.
A recent 2021 collection was designed by Jonathan Anderson, and featured a seafaring theme with nautical colourways and multi-pocket designs. Unisex clothing, as well as bags and boots evoke a feeling of adventure through this exciting theme. The JW Anderson and Moncler logos are stacked ontop of eachother, symbolic of their collaboration. Econyl, a recycled nylon material is used for every piece, demonstrating a move forward for Moncler not only in its design style, but also in its sustainability efforts.
Moncler Genius can be found online through the Moncler website, as well as through End Clothing, Farfetch and Selfridges.