Moschino

Founded in 1983 by Franco Moschino, the eponymous fashion house is known for its vibrant and playful aesthetic. Moschino was established in Milan, and has been eccentric and irreverent from the outset, a spirit which is continued to this day under the ownership of Aeffe and the creative direction of Jeremy Scott

Fashion should be fun and should send a message’- Franco Moschino

With a tongue-in-cheek attitude, Moschino produces ready-to-wear, bags, shoes and accessories for men, women and children. Their diffusion lines Boutique Moschino and Love Moschino offer collections for women, and their designs come in at a slightly lower price point than the wider label. 

Across all lines, Moschino designs with an iconic and signature humour which culminates in lively, extravagant styles. Lavish prints, witty slogans and vivid tones are common throughout all collections. The Moschino teddy bear can be found across t-shirts, dresses and heels, while bold logos feature on loungewear, belts, sneakers and more. Each piece is contemporary and unique, playing with colour and print to create flamboyant pieces for the everyday and beyond. Statement sweaters in bright colours feature playful slogans and motifs, while simple designs with subtle logos are also offered for a more refined style. Casual wear is met with decadent evening attire which is certain to turn heads. Dramatic tulle details, exaggerated silhouettes and decadent embellishments feature throughout evening dresses, continuing the unserious aesthetic of Moschino from the day into the night. In both wardrobe essentials and occasionwear, Moschino is modern and fashion-forward, consistently offering an alternative style for those who wish to stand out.


Moschino stores are located throughout the world, from London to Milan to Beijing. Their collections can also be found online, via the brand’s website and through stockists such as Selfridges, Farfetch and Harrods.