Norma Kamali established her namesake womenswear label in 1967, and opened her first boutique in 1969. The brand is known for their innovative designs which have remained fashion-favourites for decades. The iconic Sleeping Bag Coat, was designed and produced by Norma Kamali after a camping trip in the seventies. Other collections which gained notoriety in the fashion world are the Parachute collections, which sees clothing crafted from real silk parachute material, as well as Norma Kamali swimwear which remains signature to the brand to this day.
Producing high-octane glamour since the ‘70’s, Norma Kamali offers timeless elegance met with a playful edge. Classic pieces including the Sleeping Bag Coat and Parachute styles are reimagined for a modern audience- statement puffer-style coats come in a variety of shades and oversize fits for the everyday or to make a statement, while drawstring details on ruched parachute materials offers an element of the avant garde.
These iconic designs are met with new collections of contemporary yet sophisticated designs which range from minimalist ruched gowns to vibrant active wear. Each piece is distinctly modern and interesting, yet incredibly wearable and designed to make women feel confident. Figure-enhancing shapes are seen throughout collections, from vintage-inspired bikinis to tailored blazers. Bold colours and artful prints feature across designs, adding a sense of fun to sleek cuts. As well as womenswear, Norma Kamali also offers a gender-fluid line, which utilises the same audacious colour palettes, bold prints and clean lines as wider collections to produce forward-thinking clothing which requires no labels.
Collections from Norma Kamali can be accessed online, through the brand’s online store, as well as through Net-a-Porter, Matches Fashion and Farfetch.