Perfect Moment

Professional skier and extreme sports filmmaker Thierry Donard founded Perfect Moment in 1984, first designing pieces for his skier friends. The Chamonix-based brand has since then expanded, offering skiwear, surf wear, activewear and swimwear to men, women and children.

Their high-performance clothing is crafted from innovative materials before being tested for durability, comfort, breathability and insulation, to ensure that only the best pieces are being produced. Under the creative direction of Jane Gottschalk, Perfect Moment fuses technical fabrics with vibrant design to produce stylish and timeless collections. 

Perfect Moment embodies a retro aesthetic with a modern edge, incorporating bold colourways, iconography and prints to create stand-out skiwear, swimwear and surf wear. From wetsuits to jumpsuits to ski jackets, the brand uses bright colours and patterns such as stripes and houndstooth, as well as statement metallic detailing. The star logo of the brand, inspired by the North Star, is featured across bikinis, coats, crop tops and more, becoming a signature of the brand. Top quality materials are used throughout collections, from merino wool sweaters to ensure ultimate warmth and comfort to technical neoprene fabrics to keep you warm and dry. Luxurious down jackets, shaping leggings and soft hoodies are versatile and stylish, designed to be worn for skiing, as activewear or even as part of a daily uniform. Whether at home, in the sun or in the snow, Perfect Moment offers lively, wearable and high-performance designs to ensure that any occasion or activity is carried out to the best of your ability. 


Perfect Moment collections can be accessed online, through the brand’s website, and through Farfetch, Net-a-Porter and My Theresa.