Plan C

Daughter of the founders of Marni, Carolina Castiglioni, launched her luxury womenswear label, Plan C, in 2018. The Milan-based brand is known for their modern and refined designs with an unconventional twist. 

Screenshot of www.plan-c.com

Plan C produces sophisticated and luxurious collections which combine fine materials with classic Italian craftsmanship. Designs are wearable and exciting, fusing feminine and masculine details with bold colours and prints to offer polished separates, daily essentials and go-to knitwear. Asymmetric tailoring meets elegant silhouettes to produce the likes of oversize poplin shirts, feminine skirts and tailored trousers. Playful prints such as stripes, florals, polka-dots and checks feature throughout collections, adding a quirky element to stylish, oversize shapes. Graphic t-shirts, patterned maxi skirts and wide-leg cotton trousers are signature to Plan C, proving mainstays in any wardrobe. For everyday style which can be dressed up or down, Plan C offers everything needed for contemporary yet quirky refinement. 

With stores across Japan and South Korea, Plan C collections can also be found online, through the brand’s own website and through stockists such as My Theresa, Farfetch and Harvey Nichols