Rhode began as a luxury resortwear brand for women, launched in 2014 by Purna Khatau and Phoebe Vickers. The long-time friends established their label after realising that they weren’t excited by the resortwear available to them, and so they decided to create their own. With rapid success, Rhode has since expanded to encompass ready-to-wear for women, meaning that Rhode designs can now be enjoyed much further than the beach. 

Screenshot of shoprhode.com

Offering an easy, vibrant aesthetic, Rhode is known for their use of bold colour and pattern. With roots in resortwear, lightweight cottons and flowing silks are found throughout collections, allowing for ultimate comfort in luxurious designs. There is a boho appeal to Rhode garments, provided through intricate patterns and fluid silhouettes which evoke a sense of effortless elegance. From floral and botanical prints to brush-stroke patterns and picnic-ready stripes, Rhode designs are exciting and joyful. Bright tones and pastel hues remind the wearer of sunny days, though many designs could be worn by the beach or in the city all year round. Floaty maxi dresses and cotton smock dresses are met with breezy co-ords and jumpsuits, as well as pyjamas and loungewear. Puff sleeves, ruffles and ruching add a feminine appeal across designs, and from patterned tea dresses to cosy sweatshirts, Rhode designs are consistently striking and timeless. 

Available through the brand’s online store, collections from Rhode can also be found through Matches Fashion, Net-a-Porter and Selfridges.