RtA launched as a womenswear label in 2013, introducing menswear just a few years later, in 2017. The Los Angeles-based brand was founded by Eli Azran and David Rimokh with the aim of creating clothes which help people express themselves. RtA stands for Road to Awe, reflective of the founders’ belief that clothing should be more than just what we wear, but also how we feel. Since the label’s creation, it has expanded and earnt the interest of many celebrities, including Bella Hadid, Heidi Klum and Gwyneth Paltrow.
Now encompassing womenswear and menswear, RtA has an effortlessly cool aesthetic, met with an element of rock n roll style. Street-inspired designs are infused with a distinctly rebellious edge, creating glamorous and androgynous collections. The brand takes everyday pieces and toughens them, resulting in elevated basics which appear unique and rebellious. This is seen in distressed denim in directional cuts, cut-out detail shirts and dark colour palettes. Contrasting textures are also signature to RtA, mixing leather, faux fur, denim and satin throughout collections. Logo details, sequins and asymmetric lines add drama to outfit essentials, and RtA offers everything needed in a wardrobe. From grungy loungewear to polished shirts and interesting jeans, RtA has every occasion covered, with an unfaltering chic aesthetic and an unexpected edge.
RtA has stores in Hollywood and Las Vegas, and their collections are also available from the brand’s website. Stockists such as Farfetch, Browns Fashion and My Theresa stock RtA designs too.