Sarah Staudinger and George Augusto founded Staud, a luxury womenswear label, in 2015. All pieces from the brand are designed and crafted in Los Angeles, encompassing clothing, shoes, bags and accessories. 

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Drawing inspiration from the iconic style of model Betty Catroux, street art and vintage clothing, Staud merges retro elements with a contemporary outlook to produce beautiful designs for the modern woman. Staud is wearable and feminine, creating versatile pieces for the everyday with an effortlessly chic appeal. The brand is known for their vintage-inspired bags, most notably their nostalgic, 90’s-style shoulder bags in a wide range of finishes. From playful denim and high-shine pastel shades to simple nude tones, Staud bags add intrigue to even the most understated outfit. Vibrant colours extend past bags and into ready-to-wear, featuring sumptuous sorbet shades and bright, bold prints. Knits are offered in striped patterns and relaxed shirt dresses in abstract prints, while colour block co-ords are perfect for an off-duty look. Puff sleeve dresses, tiered skirts and platform sandals reference retro silhouettes, allowing Staud to create whimsical pieces with a distinctive fashion-forward edge. 

Collections from Staud can be found online, through the brand’s own website and via stockists such as Net-a-Porter, Matches Fashion and My Theresa.