Stella McCartney launched her namesake brand in 2001. The British label started out in womenswear, and has since expanded into menswear, children’s clothing, swimwear, lingerie, fragrances and accessories. The brand is well known for its continued efforts in sustainability and charitable work for animal rights. Stella McCartney has never used furs, leather or skins in their designs, which remains unique and pioneering to this day. The label has a partnership with LVMH, and the brand’s Creative Director remains Stella McCartney herself.
Known for sharp tailoring, and a play on masculine shapes and styles, Stella McCartney pieces are effortless yet elegant. Wishing to portray a confident and contemporary femininity among their womenswear, the brand uses simple silhouettes and minimal lines to create stunning day-to-day clothing in its denim pieces, easy dresses and chic outerwear. More casual designs such as printed sweaters and t-shirts, and boldly emblazoned logos on hoodies create a laid back luxury for men and women alike. Providing wardrobe essentials, as well as luxurious dresses and smart suits, Stella McCartney is understated and current.
At the core of this fashion house is its strong values. Animal rights has always been a huge part of the brand, and sustainability has become a massive focus too. A real effort is demonstrated by Stella McCartney in making the label as progressive and environmentally conscious as possible. Throughout all designs, sustainable fabrics are used, such as recycled polyester and cashmere, and in 2018, Stella McCartney designed the first ever vegan Stan Smiths for Adidas. In 2021, Stella McCartney became the first brand to create clothing using Mylo™️, a vegan, sustainable ‘leather’ made from mushrooms. Balloon-leg trousers and a black bodice are the pieces in question, leading the way and setting the tone for other brands to join in this heartfelt consciousness that Stella McCartney exudes.
There are over 50 Stella McCartney stores worldwide, in locations such as Shanghai, Milan, London and New York. Their designs can be accessed through their website, as well as through Harrods, Net-a-Porter and Matches Fashion.