James Jebbia founded Supreme in New York City in 1994 as a skateboard brand. The store soon became a hub for skaters in the area and beyond, selling own-label goods as well as other skateboard brands. Beginning with a few t-shirts and sweatshirts, Jebbia would quickly sell out of his designs, earning an air of exclusivity to the brand from the outset. Over the years, Supreme has transformed from a popular youth hangout space to a prestigious global brand with a huge cult following from skaters and fashion fanatics alike.
Today, Supreme is owned by VF Corporation and is operated under the Creative Direction of Brendon Babenzien. The brand is known for being extremely hard to access, releasing limited and exclusive drops in store and via their website. To attend in-store releases, customers must register online, though the places for entry are gone extremely quickly. Online releases are dropped every Thursday, but again, designs sell out rapidly. With such a notoriously hard-to-get nature, Supreme is highly sought after again and again, creating a name synonymous with intrigue and rarity.
Producing clothing, footwear, bags, skateboards and much more, Supreme collections often offer the unexpected. From coats to coffee makers to bouncy balls and padlocks, Supreme is known for their bold logoing which makes any item a highly covetable luxury. Streetwear and skater style is of course hugely influential to the Supreme aesthetic, met with a playful spirit to create modern and unique designs. Bold colours, graphic prints and the iconic Supreme logo feature across hoodies, tees and jackets, while bandana prints and pop culture references are common throughout collections. Supreme often collaborates with some of the biggest names in fashion, including Nike, The North Face and Louis Vuitton, resulting in sell-out pieces time and time again.
Collections from Supreme can be found online through the label’s website and via Farfetch. Their designs can also be accessed in-store, in locations such as London, New York, Paris and Tokyo.