Jodi Meares founded her women’s luxury activewear label in 2014, after seeing a gap in the market for versatile designs which would help to meet the demands of a busy lifestyle. As a yoga enthusiast for many years, Meares sees the importance of comfortable and stylish activewear which makes its wearers feel confident. With this in mind, The Upside produces high-quality designs with an impeccable fit and considered design.
Understanding the realities of a modern lifestyle, The Upside looks to create activewear which can be worn for daily errands as well as the gym. Their versatile pieces not only look good, but offer high performance and comfort whilst working out, featuring The Upside’s own original fabric which offers 4-way stretch whilst remaining quick-drying and breathable. Simple designs in colourblock styles are met with co-ords in contemporary prints designed with a fashion-led approach. Leopard prints, jacquard and camo offer a vibrant style to brighten up any workout, while more understated designs in neutral colours feature logo details for an easy go-to look. With leggings, hoodies, joggers and bralets offered in a range of designs and crafted from high quality materials, The Upside consistently blurs the line between fashion and activewear. For lounging at home, heading into town or hitting the gym, The Upside designs can work for any aspect of the everyday.
Based in Sydney, The Upside stores can be found in various locations across Australia. Their collections can also be accessed online, via the brand’s website and through stockists such as Matches Fashion, Selfridges and My Theresa.