Amy Smilovic is the founder and Creative Director of Tibi, a women’s luxury fashion label founded in 1997. The brand began while Amy Smilovic was living in Hong Kong- inspired by the culture and clothing she found there, Smilovic decided to launch her own brand. Tibi was also founded upon a realisation that there was a gap in the market for high-quality designs at an attainable price-point, and Amy Smilovic wished to fill this space. Now based in New York, Tibi encompasses ready-to-wear, bags, shoes and accessories. 

Screenshot of tibi.com

Tibi has a polished yet effortless aesthetic, known for their elevated essentials met with unexpected details. Laid back femininity flows throughout collections, producing modern uniforms for the everyday which remain realistic yet exceptionally stylish. Muted colour palettes are common across designs, though are often interrupted by bold brights and interesting textures. In the same way, classic shapes are often accented with an exciting edge, seen in puff sleeves, playful prints and directional cuts. Tailored trousers, cashmere sweaters and ribbed cotton dresses add luxury to the everyday, while one shoulder poplin dresses, leather separates and cut-out detail skirts add excitement to simple styles. Always easy to wear, yet consistently contemporary, Tibi collections consistently embody an effortlessly cool aesthetic. 

With a flagship store in New York, Tibi designs can also be found online, through the brand’s website and via Net-a-Porter and Farfetch