Tony Bowls

American designer Tony Bowls creates glamorous formalwear for pageants, prom and beyond. Bowls began his fashion career by opening up a boutique in the 1990’s, selling high-end dresses to pageant contestants and stars from across the country. After 10 years of success, Tony Bowls joined Mon Cheri in 2004, and under this partnership he began expanding his designs and creating his own luxurious pageant line. Since then, his dresses have been worn by numerous Miss America winners, and Tony Bowls designs have often been seen on the red carpet. 

Although known for his pageant creations, Tony Bowls also encompasses prom, evening, party and cocktail styles. Every design is decadent and head-turning, featuring intricate beading, hand embroidery and rich jewel-toned colour palettes. Classic silhouettes are featured, seen in fit and flare shapes, fishtail dresses and bodycon mini dresses, produced in luxurious fabrics for an opulent finish. Ultra-feminine and show-stopping, Tony Bowls uses sparkling details, mesh panelling and flattering fits to create the perfect choice for any special occasion. 


Designs from Tony Bowls can be found in multi-brand formal wear stores across the world.