Undercover

Jun Takahashi founded Undercover in 1993 whilst enrolled as a student at Tokyo’s Bunka Academy of Fashion. Undercover is a Japanese fashion label which produces ready-to-wear for men and women, known for their irreverent designs and distinctive aesthetic. 

Screenshot of undercoverism.com

Drawing influence from punk style and streetwear, Undercover blends the avant garde with the everyday to create wearable, high fashion pieces with a clearly contemporary vision. Undercover is known for its use of juxtaposition- contrasting dark influences with beautiful details, and combining unexpected materials and colour palettes. This results in a Japanese-cool aesthetic which appears effortless and modern, seen in bold graphic tees, loose fit trousers and printed shirts. Intriguing, unique motifs adorn designs featuring everything from roses to scientific experiments, capturing the darker elements of the label which appears bold and intriguing. Elsewhere, floral shirts and oversize jackets are produced in fine materials, met with subtle detailing for a truly high-fashion finish. For everyday stylish pieces, Undercover offers modern interpretations of a daily wardrobe, from essential denim and statement tees to puffer jackets and easy hoodies with an audacious twist.


Undercover has stores located across Japan, and the label’s collections can also be found online via stockists such as Mr Porter, End Clothing and Farfetch.