Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard founded their eponymous womenswear brand in 2010. The duo share more than just a name, but also a love for fashion and effortless style. This shared passion led the founders to launch a label which produces everything needed for an easy, modern wardrobe. Inspired by women, Veronica Beard acknowledges the busy lifestyles of today, in producing go-to pieces which offer style and versatility as a priority.
The brand launched with their now-signature Dickey jacket, which proved an instant hit and remains so to this day. Staying true to the aims of the brand, the Dickey jacket can be worn from season to season, proving a lightweight, elegant piece for the everyday and becoming a staple in many women’s wardrobes. Veronica Beard is known for their fusion of classic styles with a modern outlook, resulting in timeless yet cool pieces which can easily be mixed and matched. Feminine silhouettes are complemented by sleek tailoring and comfortable cuts to create realistic designs which women actually want to wear. This manifests in light ruffle tees, straight leg jeans, silk shirts and sumptuous knitwear. Pared-down colour palettes promote ultimate wearability and ease, met with timeless florals and stripes for a pop of interest. Across smart blazers, flowing shirt dresses and sharply tailored trousers, Veronica Beard ensures that elegance is effortless no matter the occasion.
Veronica Beard stores are located across the USA, from New York to Los Angeles to Houston. Their collections are also available online, found on the brand’s website, as well as via Net-a-Porter, Harvey Nichols and My Theresa.