The eponymous Victoria Beckham label was founded in 2008, based largely on Victoria’s own personal style. As part of Beckham Brand Holdings Ltd., the label introduced Victoria Victoria Beckham- often referred to as VVB– in 2012 as a sister line to the highly popular wider label.
Embodying the refined and sophisticated nature of the Victoria Beckham brand, VVB adds a playful edge to this polished aesthetic. The line is designed with the modern woman in mind, creating realistic pieces for the everyday, as well as for special occasions, in order to create an exceptional, effortless wardrobe. Easy-to-wear dresses and separates are created with versatility as a priority, designed to transition seamlessly from day to night, office to bar. Each design is distinctively feminine, in-line with the wider label, though offers a pared-down elegance which allows ease of wear and adaptability. This is created through the use of luxurious fabrics, considered detailing and bursts of unique, playful prints. Straight leg jeans and oversize shirts are everyday staples, while a-line dresses and satin-trimmed blazers are timeless essentials. VVB ensures that through tailored trousers and trench coats to printed mini-dresses and crepe tops, collections remain both youthful and smart, appearing effortlessly chic season to season.
Victoria Victoria Beckham designs are available online via the Victoria Beckham website, and through stockists such as My Theresa, Selfridges and Farfetch.