Founded in 2011 by Yhan Serfaty, Y/Project has been headed by Glenn Martens as Creative Director since 2013. The Parisian brand is known for its irreverent style found across clothing, shoes, bags and accessories for both men and women.
Playing with the unexpected, Y/Project takes everyday clothing, such as knitwear and jeans, and reimagines them into creative and exciting designs. The brand works with dramatic proportions and deconstructed elements to create unique pieces which make a statement. Y/Project draws inspiration from a variety of sources, from historical to subcultural, merging in striking and inspiring ways. We see references to streetwear, punk styles and decades gone-by, resulting in unconventional combinations which have become distinctive to the brand.
Y/Project champions individuality, and their unisex clothing reflects this. Playing with notions of masculinity and femininity, the label challenges expectations and creates a wardrobe which needs no labels. Exaggerated silhouettes are seen in oversize shapes, dramatic sleeves and asymmetric cuts. Slashed necklines and hems create a deconstructed appeal, found through basic tees and shirts, as well as patchworked jeans and skirts. From cut-out detailing to voluminous shapes, everyday clothing is thrown into question by Y/Project, taking the most essential of items and reinventing them as high-fashion pieces with an avant-garde appeal.
Stockists such as Farfetch, Browns Fashion and Ssense stock Y/Project designs, and their collections can also be accessed through the label’s own site.